DUBAI – In a strategic move set to transform Pakistan’s telecommunications landscape, PTCL Group CEO Hatem Bamatraf has announced an ambitious two-year integration plan following the acquisition of Telenor Pakistan. Speaking at GITEX in Dubai, Bamatraf discussed the complexities and anticipated benefits of this significant merger, highlighting its potential to usher in a new era of connectivity and digital innovation in Pakistan.
Although the full integration of Telenor and Ufone networks may take several months, customers of both networks can expect immediate quality improvements upon receiving regulatory approvals, which the company aims to secure by the end of 2024 or early 2025.
Bamatraf emphasized that integrating two major telecom operators involves more than just technical adjustments. “Bringing together Telenor and Ufone is not just about merging networks; it’s about unifying our IT systems, infrastructure, sales networks, marketing strategies, and company policies,” he explained. “This comprehensive integration is projected to span at least two years, given the scale and depth of both organizations.”
He reassured customers that they would soon notice positive changes in service quality and throughput. “We’ve been proactively preparing to enhance service quality and network experience. As soon as we receive regulatory approvals, customers will begin noticing improvements,” Bamatraf promised.
Economic Synergies
While the exact financial synergies from the combined networks were not disclosed, Bamatraf noted that the acquisition is poised to create a unique telecom infrastructure in Pakistan. “Combining Telenor’s extensive cell sites with Ufone’s network will enable us to provide superior services across the country,” he stated, emphasizing that the merged spectrum assets would enhance capacity, leading to better coverage and faster connectivity.
This expanded infrastructure aims to particularly benefit remote and underserved areas, bringing reliable connectivity to more Pakistanis and supporting social and economic development. Bamatraf highlighted the value of integrating Telenor’s human resources, stating, “Telenor is a great company with solid processes and advanced business strategies that we will integrate to achieve higher results.”
Addressing Workforce Concerns
A critical aspect of the merger involves consolidating human resources. Bamatraf assured that the process would be conducted transparently and fairly. “While we need to address role duplications, our commitment is to our people. We will assess all personnel transparently, aiming to retain as much talent as possible. Letting go of employees is a last resort,” he affirmed.
Regulatory Challenges
Bamatraf expressed frustration over regulatory delays in the approval process. “It’s unfortunate that approvals are taking longer than anticipated. We signed the Sale Purchase Agreement in December 2023, and now, in October 2024, we are still awaiting final consent,” he noted. He underscored the negative impact of these delays on business operations and investor confidence, urging for supportive regulations that facilitate industry growth.
Technological Advancement and Competition
The acquisition is expected to intensify competition within Pakistan’s telecom sector, driving innovation and enhancing customer-centric services. “Uniting Telenor and Ufone under PTCL will elevate competition to new heights, benefiting consumers by compelling all operators to enhance their offerings beyond basic connectivity,” Bamatraf observed.
He envisions the merger as a catalyst for bridging the technological gap between Pakistan and other countries. “With our combined resources, we aim to introduce advanced technologies and services, including opportunities in 5G deployment, Internet of Things (IoT) solutions, and advanced data services,” he revealed.
Bamatraf emphasized the broader societal impact of the acquisition, highlighting its role in supporting Pakistan’s digital transformation. “Telecommunications is no longer just about voice and data; it’s about enabling a digital society and economy,” he stated. Improved connectivity will empower entrepreneurs and businesses, allowing them to leverage technologies like AI and robotics.
Conclusion
Throughout the integration process, customer satisfaction remains a top priority for PTCL. “We are committed to ensuring that our customers experience uninterrupted services. Our goal is to enhance their experience continually, offering better quality, coverage, and innovative products,” Bamatraf assured.
He expressed confidence in the positive outcomes of the acquisition, stating, “This merger is more than a business transaction; it’s a strategic move to transform Pakistan’s telecom sector. We are building a foundation for a digitally empowered nation.”
As the industry awaits final regulatory approvals, stakeholders are optimistic that this move will not only enhance telecom services but also significantly contribute to Pakistan’s socio-economic development.
