Dubai, United Arab Emirates: Gulf Business Machines (GBM), a leading provider of end-to-end digital solutions, has announced a partnership with Splunk, a Cisco company known for its cybersecurity and observability leadership. This collaboration aims to deliver innovative services within the UAE, Oman, Kuwait, and Bahrain markets.
The partnership agreement was signed during GITEX Global 2024 by Bassam Rached, General Manager – Technology at GBM, and Ahmed El Saadi, Area Vice President for the Middle East & North Africa at Splunk. This collaboration underscores GBM’s commitment to providing cutting-edge solutions to address the digital transformation needs of its regional customers.
As a Splunk partner, GBM will offer a comprehensive portfolio of Splunk’s industry-leading solutions, including the Splunk platform, along with its security and observability offerings. The integration of Splunk’s advanced data analytics, cybersecurity, and observability capabilities with GBM’s extensive digital infrastructure and security services aims to empower businesses to secure critical systems and enhance their resilience during their digital transformation journeys. Furthermore, the inclusion of real-time data monitoring tools will provide customers with deeper visibility into their IT environments, allowing them to proactively address issues and optimize performance.
The agreement also allows Splunk to leverage GBM’s extensive regional footprint and existing partnership with Cisco to explore new opportunities for growth and expansion. GBM’s long-standing relationship with Cisco provides a natural bridge to strengthen ties with Splunk.
For GBM’s channel ecosystem, this partnership will enable value delivery to end-users while accelerating growth. The combined expertise of both companies aims to elevate industry standards by fostering innovation through collaboration and advanced technologies.
Ahmed El Saadi, Area Vice President for Middle East & North Africa at Splunk, remarked, “Today, organizations are increasingly seeking advanced solutions to tackle their complex digital transformation challenges. Our partnership with GBM comes at a critical moment as businesses strive to remain competitive in an interconnected world. By integrating Splunk’s advanced security and observability platforms with GBM’s expertise and market reach, we aim to enhance digital resilience and unlock the full potential of organizational data.”
Bassam Rached, General Manager – Technology at GBM, stated, “Our partnership with Splunk marks a significant advancement in our mission to deliver comprehensive digital solutions to regional customers. Splunk’s state-of-the-art platform, combined with our extensive local experience, will enable our clients to explore new growth opportunities, strengthen their cybersecurity posture, and achieve business excellence in a digital-first landscape. Together, we are poised to enhance operational efficiency and facilitate insight-based decision-making for clients across the Gulf markets.”
The partnership will also focus on joint marketing initiatives, including webinars, customer roundtables, and workshops aimed at building awareness and driving customer engagement. These collaborative efforts seek to maximize the adoption and success of Splunk’s solutions, benefiting both organizations and their end-users.
About Gulf Business Machines (GBM)
With over 30 years of experience, eight offices, and more than 1,500 employees across the Middle East, Gulf Business Machines (GBM) stands as the region’s leading digital solution provider. As an end-to-end digital transformation partner, GBM offers the most extensive technology portfolio in the region, including industry-leading infrastructure, digital business solutions, security, and services.
GBM has established partnerships with top technology companies and has invested in skills and resources to assist customers on their digital transformation journey.
For more information, please visit www.gbmme.com.
