Logi5, a new digital advertising platform, has launched in the UAE with the goal of revolutionizing how brands connect with their audiences through advanced location intelligence and predictive analytics. The platform is designed to deliver data-driven advertising solutions, enabling brands to create a lasting impact in the fast-growing digital market of the UAE.
The launch is led by CEO and Founder, Gulrez Alam, who recognized the need for advertising solutions that cut through the noise in a competitive, rapidly evolving digital landscape. “Logi5 aims to transform the region’s advertising landscape by offering innovative, technology-driven solutions to help brands engage with diverse audiences effectively,” Alam said.
Logi5 is not confined to the UAE alone; the platform has been simultaneously launched in Singapore and India. Alam noted that this strategic entry into three high-growth, digitally advanced markets aligns with Logi5’s vision of establishing a strong presence in rapidly evolving regions.
To provide a unique advertising experience, Logi5 integrates location intelligence, predictive modeling, and cross-device targeting. These capabilities allow the platform to deliver seamless, multi-touch advertising experiences designed to engage audiences in real-time. Logi5 also leverages first-party data partnerships, which further enhance its ability to create highly relevant and personalized ads tailored to target audiences.
“We leverage data from a variety of devices and location partnerships to build a comprehensive understanding of audience behavior,” Alam explained. “By combining insights from mobile signals, app usage, connected devices, and geofencing, Logi5 forms a unified view of the audience across various touchpoints.”
Using advanced AI and machine learning models, Logi5 analyzes multiple data points, including location, user behavior, time of day, and historical patterns to predict audience needs. This enables the platform to identify high-intent moments for engagement, ensuring that campaigns are precise and impactful.
Currently, Logi5 is being offered as a managed service to large advertisers across the UAE, Singapore, and India.
