Kuwait Telecommunications Company – stc, a global leader in digital services, continued its commitment to community well-being by sponsoring the ‘Flare Fitness Athletes Games 2024’, also known as the ‘Flare Festival’. The event took place from November 21 to 23 at Marina Crescent and marked the fifth consecutive year of stc’s involvement in this premier sports event. The sponsorship is part of stc’s “Weyak” initiative, which is a key component of the company’s corporate social responsibility (CSR) strategy, aimed at supporting local entrepreneurs and promoting sustainable, healthy lifestyles.
Flare Festival is one of Kuwait’s largest fitness events, known for attracting participants from across the region. This year, the festival saw over 3,500 registered competitors and more than 8,000 attendees over three days, all eager to cheer on athletes as they competed for various championship titles.
Throughout the event, stc’s Corporate Communications team, led by Ahmad Al-Nuwaibet, PR and Social Media Manager, along with members of stc’s sofara’a program, were actively engaged. They not only supported the event’s organization but also interacted with attendees to share insights into stc’s latest initiatives and offerings.
In recognition of its continued support, stc was honored during the closing ceremony by Deputy Chair of the Kuwait Olympic Committee, Sheikh Mubarak Faisal Nawaf Al-Ahmad Al-Sabah. stc expressed its gratitude to the individuals and teams whose efforts made the festival a success. The company’s involvement also emphasized its ongoing support for local sports initiatives, which have had a significant impact on society and helped elevate Kuwait’s standing in regional sports events.
In addition to sponsoring the event, stc set up a booth showcasing its telecom and digital solutions, engaging with both competitors and attendees. The company also organized several competitions, promoting a healthy lifestyle among the younger generation and offering prizes to the winners of various festival events.
Danah AlJasem, General Manager of Corporate Communications at stc, expressed pride in the company’s ongoing partnership with Flare Fitness. She said, “We are proud to enhance and develop our strategic partnership with Flare Fitness under the umbrella of ‘Weyak’. Our sponsorship comes within the framework of stc’s commitment to supporting a healthy lifestyle and promoting teamwork across various segments of society.”
AlJasem continued, “Our sponsorship of the Flare Festival reflects our sustainable CSR program and the impact it has within the local sports community. Events like these embody the sportsmanship that stc strongly supports, as they bring together individuals and youth from all ages.”
The partnership between stc and Flare Fitness is not limited to the annual festival. The companies have a long-standing collaboration that extends beyond the festival, with plans for future events and activities in the coming year. This partnership, which is aligned with stc’s integrated CSR agenda, demonstrates the company’s ongoing commitment to fostering wellness and positive lifestyle changes within the community.
Yousef Ahmad Al-Shaya, Managing Partner at Flare Fitness, expressed his gratitude to stc, saying, “We are proud to witness another successful season of Flare Festival. stc’s support has been instrumental in our growth and in making the festival a prominent event within the regional sports community. Together, we’ve been able to create experiences that promote health, fitness, and community spirit.”
Al-Shaya added, “Our partnership with stc strengthens our mission to promote active lifestyles and wellness within the community. Their support allows us to reach more people and inspire positive lifestyle changes, amplifying the impact of our efforts.”
