Qatar Airways has introduced Sama, the world’s first AI-powered digital cabin crew member, to share travel insights and personal stories on Instagram. Sama embodies the airline’s commitment to technological innovation and human connection, offering a unique perspective on life as a cabin crew member and showcasing Qatar Airways’ global network.
Saudi Arabia’s deep tech startups, focusing on AI and IoT, have secured over $987 million in funding, driving innovation and supporting the Kingdom’s Vision 2030 goals. The report highlights the growing investment ecosystem, the rise in research, and the country’s commitment to advancing its digital economy and sustainable development.
The white paper by MIT Sloan Management Review and Astra Tech highlights the UAE’s leadership in AI adoption, with businesses increasingly using Large Language Models and Action Models for customer service, product development, and personalized experiences. The report emphasizes AI’s transformative potential across various sectors in the Middle East.
Al-Futtaim has launched Blue AI, an innovative feature within the Blue Rewards app that enhances customer experience through personalized recommendations and seamless shopping. Initially available in the UAE, it will expand to eight regional markets, empowering users with tailored insights and a smarter, more convenient shopping journey.
Morocco has called for the development of an Arab strategy to integrate AI into education, aiming to improve teaching, reduce dropout rates, and enhance academic performance. The initiative is part of the country’s broader educational reforms, which include teacher training and the “Pioneer Schools” project to improve education quality.
WorldCall Telecom has inaugurated a Center of Excellence (CoE) for AI and Big Data services in Pakistan, marking a key milestone in its technological growth. The CoE will focus on product activation, back-office support for GTC, and the global launch of innovative platforms like CADNZ, enhancing WTL’s market positioning.
Banglalink has launched an AI-powered chatbot on the MyBL Super App and RYZE app to enhance customer experience. Developed with Google’s GenAI engine, the chatbot supports multiple languages and provides instant solutions, revolutionizing customer engagement in Bangladesh’s telecom industry. The AI tool streamlines customer support and self-service options.
Hyphen Consultancy has launched its fully owned subsidiary, Hyphen Al Arabia, in Riyadh to support Saudi Arabia’s Vision 2030. The subsidiary will provide customized governance, risk management, and compliance services, targeting key sectors like petrochemicals, telecom, and financial services, contributing to the Kingdom’s economic transformation and sustainable growth.
Dell Technologies has introduced AI-driven solutions for Microsoft Azure, including Dell APEX File Storage and advanced data protection services. These innovations are designed to accelerate AI adoption, improve performance, and enhance cybersecurity across multicloud environments, helping customers modernize IT infrastructure while safeguarding their data.
Khadoom, an AI-powered personal assistant on WhatsApp, offers on-demand task assistance in Qatar. From grocery shopping to laundry services, it provides flexible, personalized services. With multilingual support, real-time tracking, and data privacy, Khadoom is redefining convenience and connecting customers to local businesses, all via a seamless, intuitive platform.
