Zong 4G has launched Pakistan’s first AI-generated television campaign for the ICC Champions Trophy, setting a new standard in digital advertising. The campaign demonstrates the potential of AI in creating immersive, personalized content. Additionally, My Zong App users can enjoy seamless live streaming of ICC matches with exclusive bundles.
Aramco’s venture arm, Wa’ed Ventures, has invested in UK-based AI cloud start-up Ori. This investment, aimed at establishing a subsidiary in Riyadh, underscores Saudi Arabia’s growing focus on advancing AI. Ori, which supplies AI infrastructure and uses Nvidia’s H200 chips, has also been backed by Telefonica and NextEra Energy.
Oman has signed an MoU with AONH Private Holdings to develop advanced AI semiconductor chips in Salalah Free Zone. This project aims to boost Oman’s presence in the semiconductor industry, support technological innovation, and provide training for local talent, aligning with Oman Vision 2040.
stc Group, through stc.AI, launched Saudi Arabia’s first sovereign AI cloud platform in partnership with SambaNova. The platform, powered by Llama 405B, will offer enterprises advanced generative AI capabilities and open-source models, empowering Saudi developers and positioning the Kingdom as a leader in AI development.
ToumAI, an African startup based in Morocco, is revolutionizing AI by focusing on under-resourced African languages. It collaborates with businesses in telecom, banking, and customer service to develop AI-driven voice solutions that understand local dialects and help bridge literacy gaps, driving digital inclusion and customer experience improvements in emerging markets.
Morocco, Kenya, and Nigeria have partnered to launch the African Artificial Intelligence Council in 2025, aiming to promote AI for the public good. The initiative, part of Smart Africa’s digital agenda, will drive innovation, accelerate Africa’s digital economy, and address key challenges to AI adoption across the continent.
Omantel has partnered with Shaffra Technology Labs to develop AI and metaverse solutions, hosted on Omantel’s cloud services. This collaboration aims to enhance operational efficiency for Oman’s government and private sectors, supporting the country’s digital transformation. The partnership aligns with Oman Vision 2040 and Omantel’s goal of technological leadership.
The UAE’s leadership in ethical AI governance is showcased in a new KPMG report, highlighting its AI Charter and its role in shaping global standards. The UAE is positioning itself as a digital hub, urging businesses to align with ethical principles for a secure and innovative future in AI.
ServiceNow has expanded its MEA partner ecosystem by partnering with Saudi-based Solutions by STC and global integrator Customizo. This collaboration aims to drive digital transformation in Saudi Arabia, supporting Vision 2030 objectives. New AI-powered solutions will enhance productivity, helping businesses meet the Kingdom’s ambitious goals for innovation.
The UAE is set to launch new AI models inspired by China’s DeepSeek, aiming to compete globally in the AI race. Faisal Al Bannai, behind the UAE’s Falcon model, highlighted that AI is still in its early stages. The UAE is investing in AI and tech infrastructure to lead the future of AI innovation.
