Egypt’s Ministry of Tourism and Meta Launch AR Project to Revive Ancient Artefacts
The project aims to enhance the museum experience and attract younger, tech-savvy audiences by merging technology with cultural heritage.
The project aims to enhance the museum experience and attract younger, tech-savvy audiences by merging technology with cultural heritage.
UMX Studio, a Saudi-based mobile game developer, has raised $4.5 million from Jetapult, backed by Accel Partners. The investment will help UMX expand its game portfolio and reach global audiences, driving growth in the Saudi gaming industry.
The Saudi Broadcasting Authority (SBA) and stc TV have entered a strategic partnership to license and broadcast Saudi content. This collaboration will allow high-definition broadcasting across digital platforms, enhancing the Saudi media landscape and making historical content more accessible.
The partnership underscores Telecoming’s dedication to providing high-quality, locally relevant content that resonates with South African audiences
Al Jazeera has launched its streaming platform, Al Jazeera 360, offering unrestricted access to its news content, including an extensive archive. The platform has garnered over a million views within a week and aims to counter censorship while expanding to an English-speaking audience by 2025.
Snap’s ‘Kingdom’s Lenscape’ AR campaign celebrates Saudi National Day by connecting users with brands through immersive experiences. Featuring exclusive offers and interactive environments, the campaign aims to enhance the cultural gifting traditions with innovative AR technology, involving major brands like Ounass and Spotify.
Egypt leads TikTok usage in Africa with approximately 32.94 million users, followed by Nigeria with 27.39 million. South Africa, Algeria, and Morocco also rank among the top five, reflecting the platform’s significant popularity across the continent.
Broadband Telecom (BTI) partners with Togo Cellular and Telma Madagascar to provide exclusive international A2P messaging services, enhancing connectivity and communication solutions across Africa.
OSN+ collaborates with castLabs to integrate DRMtoday, enhancing content security and ensuring a seamless streaming experience for its expanded user base in the MENA region.
During the Esports World Cup (EWC), stc revolutionized the gaming experience through its platforms, stc play and stc tv, providing real-time updates, interactive features, and extensive event coverage. The company’s innovative approach reshaped fan engagement and supported Saudi Arabia’s emergence as a global gaming hub.