Orange Morocco and Brahim Diaz have launched the “Orange Koora Talents” program, designed to support young football enthusiasts. The initiative offers young players a chance to meet Brahim Diaz and showcase their talents through digital and on-the-ground competitions, aiming to foster the development of Moroccan football.
e& UAE, in partnership with Kindred.co, has launched the “Save & Grow” programme, offering discounts at over 9,000 retailers while supporting environmental sustainability. A portion of revenue from each transaction is dedicated to tree planting in the UAE, empowering users to save money and contribute to a greener future.
Yango Oman has partnered with Zumr to offer interest-free, short-term financial assistance to its partner drivers. This initiative allows drivers to access up to OMR 120 with a flexible repayment plan, providing crucial support during financial challenges and promoting a more stable working environment for drivers.
Virgin Mobile UAE has introduced electric motorcycles for its delivery riders in collaboration with Axiom Telecom, offering an eco-friendly alternative that supports the UAE’s Green Agenda 2030. The initiative aims to reduce emissions, enhance sustainability in operations, and contribute to Dubai’s environmental goals while providing a smart transportation solution.
EDGE Group’s Learning and Innovation Factory (LIF) and MEXT have signed an MoU to enhance workforce development and digital transformation across the UAE, Türkiye, and the GCC. The partnership focuses on upskilling programs, green transformation, and providing access to new markets, empowering industries with advanced knowledge and skills.
Zain’s Ramadan 2025 commercial delivers a bold message against US President Trump’s Gaza plan, showcasing Palestinian resilience and pride. Featuring emotional performances and symbolic imagery, the ad highlights defiance and solidarity, drawing attention to the plight of Palestinians. The campaign has received praise for standing up for Gaza.
stc Bahrain is celebrating 15 years of driving digital transformation in the kingdom. The company continues to innovate with initiatives like 5.5G deployment, Web3, and key infrastructure projects. As part of its anniversary, stc Bahrain is offering exclusive promotions and supporting local talent through various programs.
ONE Championship returns to Qatar for ONE 171 at Lusail Sports Arena on 20 February. The event features thrilling World Title fights, including Joshua Pacio vs. Jarred Brooks. Ooredoo Qatar joins as the Official Telecom Partner, enhancing the experience for fans and reinforcing Qatar’s growing sports reputation.
Ooredoo has appointed Asma Al Thani as its Brand Ambassador. Al Thani, a pioneer in global exploration, is on a mission to become the first Arab to conquer all 14 of the world’s 8,000-meter peaks. This partnership aims to inspire through her journey, aligning with Ooredoo’s values of ambition and innovation.
Zain Kuwait participated in the Kuwait CyberChamps Competition, honoring the winners and supporting initiatives to enhance cybersecurity skills among students. The event, in partnership with the Ministry of Education and the National Cybersecurity Center, aligns with Zain’s Innovation Nation initiative to empower youth with technical and digital skills for future challenges.
