The Shift from Cookies to AI: How Marketing is Evolving in a Privacy-First World

The marketing world is shifting from third-party cookies to AI-driven, privacy-first technologies. Google’s Privacy Sandbox, Apple’s App Tracking Transparency, and Meta’s losses reflect this transformation. Brands like Netflix, Sephora, and Spotify are leading the way with personalized AI experiences. Emerging tech includes biometric logins, emotional AI, and predictive interfaces.

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Egypt Hosts Second Freelancers Forum to Empower Youth in the Digital Economy

The second Freelancers Forum in Egypt, organized by the Ministry of Communications, focused on empowering youth in the digital economy. Government leaders discussed initiatives to improve digital skills, internet infrastructure, and tax reforms to support freelancers. Key topics included training, workspace access, and simplified tax procedures for small businesses.

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