
Urban Moroccans Spend Nearly 6 Hours Daily on Media Consumption, Kantar Study Finds
Kantar’s Africascope Maghreb 2024 study reveals that urban Moroccans spend an average of 5 hours and 46 minutes daily on media, with internet usage soaring to 91%. Social media platforms like Facebook, WhatsApp, and Instagram dominate online activities, while television continues to hold strong with 2 hours and 57 minutes of daily viewing.