Geidea is expanding its innovative SoftPos service to Egypt after successful rollouts in Saudi Arabia and the UAE. This technology enables merchants to accept payments directly via smartphones, eliminating the need for traditional POS devices. Geidea’s SoftPos is part of their broader strategy to drive digital transformation in the region.
stc Bahrain has reached a milestone in its “Trees for Life” campaign, planting over 55,000 trees across the Kingdom since 2021. In 2024, 27,172 trees were planted, contributing to Bahrain’s national afforestation goals. The campaign promotes sustainability, supports the government’s net-zero vision, and strengthens community engagement.
Darwinbox has secured a $140 million investment led by Partners Group and KKR to accelerate its global expansion in the HR tech space. The platform, which serves over 1,000 enterprises worldwide, will focus on AI-powered solutions and innovation, particularly in the MENA region and other global markets.
NADEC has successfully implemented SAP Signavio, aligning with Saudi Arabia’s Vision 2030 to enhance service efficiency and expand into new markets. The initiative has transformed 51 business processes, resulting in significant improvements in operational efficiency and customer service, supporting NADEC’s strategic expansion and food security goals.
Liferay will showcase its advanced digital experience solutions at GITEX GLOBAL 2024, aligning with the UAE’s vision for technological innovation. The platform offers organizations low-code capabilities, AI-driven insights, and seamless integration to enhance customer journeys and operational efficiency, ultimately supporting digital transformation across multiple sectors.
Shaffra, a deep tech company in the Middle East, has launched its AI Trainer, utilizing Large Action Models (LAM) technology. This AI solution personalizes avatars for tasks like customer service and data analysis, enhancing productivity across sectors. Supported by significant investments, Shaffra aims to revolutionize workforces and drive economic growth in the region.
Abu Dhabi, UAE, 12 March 2025: Dr. Abdulla Al Nuaimi, Founder & CEO of SecureTech, has been awarded the Channel…
Ooredoo Kuwait and Huawei unveiled “CloudConnect,” a Network-as-a-Service (NaaS) solution, during GITEX Global, introducing Wi-Fi 7 technology for businesses. CloudConnect offers cloud-managed networking services, aligning with Kuwait’s digital transformation goals. Ooredoo Kuwait pioneers Wi-Fi 7, providing enhanced connectivity. The collaboration aims to drive digital transformation and improve network efficiency, data security, and compliance with local regulations. Ooredoo Kuwait leads in introducing Managed Wi-Fi 7, offering faster speeds and advanced security for businesses. This initiative aligns with Kuwait’s vision for economic and social development.
Kacific and Paksat International have partnered to enhance broadband connectivity in Pakistan using the Paksat-MM1 satellite. This collaboration will provide affordable, high-speed internet, especially in remote regions, improving mobile backhaul, backup connectivity, and supporting businesses, government agencies, and ISPs, while boosting digital inclusion across the country.
Nepal Telecom has launched a new communication tower in the Palanta rural municipality of Kalikot, aiming to enhance connectivity in a previously disconnected area. The tower will provide 4G and 5G services to 10% of the population, with plans to expand coverage across surrounding municipalities, improving rural telecommunication.
