13 November 2025
Headlines

AI Marketing

Visit Qatar wins 6 awards at SMARTIES Saudi Arabia for AI-driven digital marketing

Shahzaib02 mins

Visit Qatar won six awards at the 2025 SMARTIES Saudi Arabia Awards, including two Golds and the top honour for Best Use of AI in Marketing. The wins recognise its advanced AI-driven campaigns powered by hyper-personalisation, real-time optimisation, and big data analytics. Supported by Mindshare Qatar and Smartifai, its recent global campaigns delivered highly targeted, high-impact digital experiences that boosted audience engagement and reinforced Qatar’s position as an innovative tourism leader.

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The Shift from Cookies to AI: How Marketing is Evolving in a Privacy-First World

Shahzaib02 mins

The marketing world is shifting from third-party cookies to AI-driven, privacy-first technologies. Google’s Privacy Sandbox, Apple’s App Tracking Transparency, and Meta’s losses reflect this transformation. Brands like Netflix, Sephora, and Spotify are leading the way with personalized AI experiences. Emerging tech includes biometric logins, emotional AI, and predictive interfaces.

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Qatar Airways Launches AI-Powered Virtual Cabin Crew Member, Sama, to Revolutionize Digital Marketing

Shahzaib04 mins

Qatar Airways has launched its first AI-powered virtual cabin crew member, Sama, at ITB Berlin 2024. Active on Instagram, Sama will provide personalized travel recommendations, engage users with destination content, and promote sustainability efforts. This initiative marks a significant shift toward AI-driven marketing in the airline industry.

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