GCC telecom operators have the potential to generate up to $5.90 in EBITDA for every $1 invested in AI-powered marketing. Strategy& Middle East’s report highlights the importance of leveraging vast customer data and AI to personalize engagement, drive growth, and stay competitive in an increasingly digital market.
The marketing world is shifting from third-party cookies to AI-driven, privacy-first technologies. Google’s Privacy Sandbox, Apple’s App Tracking Transparency, and Meta’s losses reflect this transformation. Brands like Netflix, Sephora, and Spotify are leading the way with personalized AI experiences. Emerging tech includes biometric logins, emotional AI, and predictive interfaces.
Sheba’s new campaign, “The Pharaoh’s Lost Cat,” invites cat owners to discover if their pets are descendants of ancient Egyptian pharaoh cats. Using an AI tool, owners can submit photos for analysis. Cats with royal lineage will win a lifetime supply of Sheba food and be crowned in a ceremony.
Qatar Airways has launched its first AI-powered virtual cabin crew member, Sama, at ITB Berlin 2024. Active on Instagram, Sama will provide personalized travel recommendations, engage users with destination content, and promote sustainability efforts. This initiative marks a significant shift toward AI-driven marketing in the airline industry.
