Technology news and insights in the Middle East, South Asia, and Africa
Technology News and insights in the Middle East, South Asia, and Africa
Mobily has launched the Ever Closer brand platform to mark its 20th anniversary, repositioning itself as a human-centric TMT brand. Developed with FP7McCann Riyadh, the platform emphasizes emotional connection, shared experiences, and customer relationships as Mobily enters its next phase of digital transformation.
Mobily’s new “Ever Closer” platform marks a strategic brand evolution, blending Saudi cultural insight with large-scale storytelling. Developed with FP7 McCann Riyadh, the campaign celebrates human connection while signaling Mobily’s shift from a traditional telecom operator to a future-ready technology, media, and telecom player aligned with Vision 2030.