The Shift from Cookies to AI: How Marketing is Evolving in a Privacy-First World

The marketing world is shifting from third-party cookies to AI-driven, privacy-first technologies. Google’s Privacy Sandbox, Apple’s App Tracking Transparency, and Meta’s losses reflect this transformation. Brands like Netflix, Sephora, and Spotify are leading the way with personalized AI experiences. Emerging tech includes biometric logins, emotional AI, and predictive interfaces.

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