
Coca-Cola Foundation Backs Saudi Women-Led Lesser App to Tackle Plastic Waste Under New Global Initiative
The Coca-Cola Foundation has partnered with Saudi women-led Lesser App to launch large-scale PET plastic collection in Riyadh and Jeddah under the new PACT initiative. With $1M in seed funding, the program promotes recycling innovation, supports waste workers, and aligns with Vision 2030’s sustainability goals.