Maseera, an Abu Dhabi-based financial services firm, has acquired Egyptian fintech startup ADVA to expand its presence in North Africa. The deal will allow Maseera to enhance its consumer finance portfolio, increase access to flexible financial solutions, and tap into Egypt’s growing digital finance market.
Maseera Holding has acquired ADVA, establishing it as a technology and data analytics hub for North Africa. The integration of Maseera’s AI will transform ADVA’s platform, providing inclusive, personalized lending solutions for underserved populations in Egypt, with a focus on essential services like healthcare and education.
Maseera Holding has acquired Adva, an Egyptian fintech platform, to drive financial inclusion in North Africa. The acquisition strengthens Maseera’s expansion strategy, leveraging Adva’s AI-driven credit scoring model to provide financing for underserved Egyptians. Adva will focus on consumer finance and apply for Egypt’s first digital finance license.
