Egypt led North Africa’s smartphone market in Q1 2025 with 34% growth, while Africa’s overall shipments rose 6%. South Africa and Algeria showed strong gains, though Nigeria’s market contracted. Brands like Samsung and Xiaomi drove growth amid economic challenges and cautious consumer spending.
Africa’s smartphone market grew 6% in Q1 2025, led by Egypt, Algeria, and South Africa, with strong performances from Samsung, Xiaomi, OPPO, and HONOR. Challenges like economic pressures and consumer debt persist, but 4G and early 5G adoption offer growth potential amid a cautious outlook for 2025.
Jordan’s mobile phone imports in January 2024 reached JD15.1 million for 155,000 devices, showing a marked increase from the previous year. Overall, imports for 2024 amounted to JD176 million, reflecting a 13.7% rise in value and a 7.5% increase in the number of devices compared to 2023.
