Thales and Qatar Airways Sign MoA to Boost Inflight Entertainment and Establish IFE Service Centre in Doha

Thales and Qatar Airways have expanded their partnership with a MoA to enhance inflight entertainment technology and establish a dedicated service centre in Doha. This move supports Qatar Airways’ fleet growth and digital transformation while contributing to Qatar’s aerospace ecosystem and job creation under Qatar Vision 2030.

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Qatar Airways Launches AI-Powered Virtual Cabin Crew Member, Sama, to Revolutionize Digital Marketing

Qatar Airways has launched its first AI-powered virtual cabin crew member, Sama, at ITB Berlin 2024. Active on Instagram, Sama will provide personalized travel recommendations, engage users with destination content, and promote sustainability efforts. This initiative marks a significant shift toward AI-driven marketing in the airline industry.

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