Qatar Airways unveiled innovative technologies at Web Summit Qatar 2025, including Sama’s AI Booking, Dream Destination – The Pulse, and QVerse Multi-Sensory Experience. These advancements aim to enhance passenger experiences with AI-driven tools for booking, travel, and personalized services, supporting Qatar’s vision for technological growth.
Qatar Airways has launched its first AI-powered virtual cabin crew member, Sama, at ITB Berlin 2024. Active on Instagram, Sama will provide personalized travel recommendations, engage users with destination content, and promote sustainability efforts. This initiative marks a significant shift toward AI-driven marketing in the airline industry.
Qatar Airways Cargo has partnered with Unilode Aviation Solutions to digitalise its fleet of over 42,000 Unit Load Devices (ULD). This collaboration will provide real-time visibility and data analytics, helping streamline operations, optimise resources, and improve asset utilisation, contributing to greater sustainability and efficiency in the aviation sector.
Qatar Airways has introduced Sama, the world’s first AI-powered digital cabin crew member, to share travel insights and personal stories on Instagram. Sama embodies the airline’s commitment to technological innovation and human connection, offering a unique perspective on life as a cabin crew member and showcasing Qatar Airways’ global network.
Qatar Airways has launched the world’s first Boeing 777 equipped with Starlink in-flight connectivity, enhancing passenger internet access. The airline plans to roll out the service across its fleet by 2025, significantly improving the in-flight experience with reliable, high-speed internet for streaming and online work.
