Saudi Arabia’s GO Rebrands as Etihad GO Telecom to Support Vision 2030 Digital Transformation
Saudi Arabia’s GO has rebranded to Etihad GO Telecom as part of a strategic shift aimed at strengthening its presence in the telecom and technology sectors. Approved by shareholders in October, the new identity aligns with the company’s plans to boost technical capabilities, expand digital services, and support Saudi Vision 2030’s national digital transformation agenda. The company’s Tadawul ticker has now been updated to GO TELECOM.