Technology news and insights in the Middle East, South Asia, and Africa
Technology News and insights in the Middle East, South Asia, and Africa
Avanza Solutions has become a Global Partner of Salesforce, integrating its Unison FuXion innovation with the CRM giant’s ecosystem. The partnership enables enterprises to accelerate digital transformation through AI, automation, and real-time insights, while expanding Avanza’s market presence across the GCC and MEA.
Achieva Inc. has launched with a focus on AI-powered Salesforce solutions for insurance and financial services. Its upcoming CRM platform will integrate AI, LLMs, and predictive analytics to streamline policy workflows, boost compliance, and drive hyper-personalized engagement.
Salesforce is rapidly growing in the Middle East with major investments in AI, cloud infrastructure, and talent development. Through partnerships and AI tools, it aims to transform customer experience and operational efficiency across sectors. Regional businesses are urged to prioritize AI adoption aligned with clear business impact.
Salesforce is expanding into Saudi Arabia with a $500 million, five-year investment to drive AI adoption. The company will open a regional headquarters in Riyadh and hire up to 40 employees by 2025, supporting Saudi Arabia’s digital transformation and AI-focused initiatives.
Salesforce is enhancing its commitment to digitally transform businesses in Sri Lanka by leveraging AI technology, aligning with the country’s 2030 vision for a digital economy. The launch of Agentforce aims to revolutionize customer experiences and drive efficiency for leading Sri Lankan companies across various industries.