Africa’s smartphone market is projected to grow by 2% in 2025, with challenges such as inflation and currency depreciation. Chinese vendors like Xiaomi, Realme, and OPPO are leading the growth, while Transsion maintains its market dominance. Samsung, however, faces a decline despite a rise in its average sales price.
The African smartphone market grew by 9% in 2024, reaching 74.7 million units, driven by easing inflation. Transsion led with a 51% market share, while Samsung and Xiaomi followed. Despite challenges like high inflation and currency depreciation, Africa remains a promising growth market, with expectations of slower growth in 2025.
The Middle East smartphone market experienced strong growth in 2024, with a 14% increase in shipments driven by rising demand for premium devices. However, growth slowed in Q4, reflecting macroeconomic challenges. Looking ahead, brands will face challenges as consumer behavior shifts towards longer replacement cycles and cautious spending.
