Zain Group Unveils 4WARD Strategy to Transform into a Purpose-Driven TechCo
Zain Group has launched its five-year strategy, 4WARD, focused on transforming the company from a mobile-centric operator to a purpose-driven TechCo. The strategy emphasizes customer-centric growth, digital innovation, sustainability, and collaboration across its expanded business verticals, aiming to increase brand value and create long-term shareholder value.
