GCC telecom operators have the potential to generate up to $5.90 in EBITDA for every $1 invested in AI-powered marketing. Strategy& Middle East’s report highlights the importance of leveraging vast customer data and AI to personalize engagement, drive growth, and stay competitive in an increasingly digital market.
The Middle East’s telecommunications market is forecast to experience moderate growth from 2024 to 2035, with a 0.9% CAGR for market volume and 1.8% CAGR for market value. Iran, Turkey, and Saudi Arabia lead consumption, while Israel dominates exports. The region’s market is set to reach $2.4 billion by 2035.
Pakistan is preparing for a major spectrum auction to enhance mobile broadband capacity and support next-gen services. With mobile data consumption rising, the government plans to auction 567 MHz of spectrum. The auction aims to promote investment, improve network coverage, and ensure long-term telecom sector sustainability.
UAE and Saudi Arabia are moving forward with plans for 6G networks, with the UAE targeting a 2030 launch. However, telecom experts question the business case for 6G due to slowing data growth in MENA and the high costs of deploying 6G infrastructure compared to the ongoing expansion of 5G.
SLT Group reported a strong financial turnaround in 2024, with a Profit After Tax of Rs. 3.1 billion, reversing a loss from 2023. Revenue grew by 4.4%, driven by improved operational efficiency, cost optimization, and robust growth in broadband, mobile, and enterprise sectors. The Group also made significant contributions to state revenue.
Telecom Egypt reported a 45% YoY revenue increase for FY 2024, reaching EGP 82 billion. Data revenue growth, a surge in IDD revenue, and a strong customer base drove the results. The company expects continued robust performance in 2025, supported by a solid financial position and integrated services.
VEON’s CEO, Kaan Terzioğlu, emphasized that regulatory reforms in Bangladesh could unlock the country’s potential for digital financial services, transforming the economy within three years. With the right reforms, VEON plans to expand digital offerings, including financial services and telecom, to foster growth and increase profitability in the market.
Zain Saudi Arabia reported record revenue of SAR10.4 billion for FY 2024, reflecting a 5% growth. The company achieved a 354% increase in normalized net profit and a 12% growth in EBITDA. The Board recommended a 5% dividend, driven by strong demand for 5G and digital services.
Zain Bahrain reported a 6.8% increase in revenue for FY2024, reaching BD77.24 million. The company’s total profit grew by 2%, and it recommended a 9 fils per share dividend. Key achievements included its collaboration with BNET and maintaining a Bahrainization rate of 93.33%.
PTCL Group achieved 17% revenue growth in 2024, driven by strong performance in broadband, mobile data, and business solutions. Key highlights include Ufone’s 25% revenue growth, Flash Fiber’s market leadership, and PTCL’s innovative services. The company also focused on social impact through initiatives like ‘Dil Se’ and women’s empowerment programs.
