Valu, MENA’s leading universal financial technology company, has announced a partnership with Truecaller to boost customer safety and streamline business communication. Recognizing the need for trustworthy and secure interactions, Valu has adopted Truecaller’s Verified Business Caller ID solution.
This solution enhances phone-based communication by verifying calls, allowing users to distinguish genuine business calls and ensuring a safer communication experience. It features the brand name, logo, category name, verification tick, and a distinctive green badge, solidifying Valu’s consumer-centric presence in the market.
Enhanced Communication and Trust
By providing a call reason and language localization, Valu empowers users with additional context and relevant communication, fostering trust and efficiency. Mostafa El Sahn, Group Chief Risk Officer of Valu, stated: “Our partnership with Truecaller enables us to offer a secure communication channel for our users, building trust and transparency.”
Priyam Bose, Global Head G & Developer Products at Truecaller, commented: “Truecaller’s Verified Business Caller ID solution ensures reliable and secure communication. We are excited to collaborate with Valu to enhance customer interactions in the MENA region, making financial communications seamless and customer-centric.”
Revolutionizing the Egyptian Fintech Landscape
Since its inception in late 2017, Valu has been revolutionizing the Egyptian fintech landscape with innovative offerings aimed at improving quality of life and promoting financial inclusion. Valu pioneered Buy-Now, Pay-Later (BNPL) solutions in the MENA region and offers a wide range of products including investment products, instant cash redemption programs, savings solutions, and financing for luxury purchases.
Valu has also introduced business-to-business solutions and recently launched its prepaid and credit cards in collaboration with Visa. Truecaller’s Verified Business Solution enhances business calls with brand identity and context, significantly reducing fraud and promoting customer safety in business communications.
This partnership highlights Valu’s commitment to leveraging advanced technology to enhance customer safety and communication efficiency, setting a new standard in the fintech industry.
