Samsung TV Plus, the free streaming TV service from Samsung, has announced a strategic partnership with MBC Media Solutions (MMS), the commercial branch of the MBC Group, to expand its advertising capabilities across Saudi Arabia, the UAE, and Egypt.
Under this new agreement, advertisers in these regions will have comprehensive access to Samsung TV Plus’s Connected TV (CTV) advertising formats, benefiting from the combined expertise and extensive reach of both organizations.
Jad Saab, Digital Growth Lead at MMS, highlighted the rapid evolution of CTV advertising both globally and in the MENA region, noting that this partnership will allow brands to leverage Samsung Ads’ premium environments. This collaboration aims to capture viewers’ attention effectively from the moment they turn on their TVs, enhancing engagement and maximizing reach during prime-time viewing.
Alex Hole, SVP and General Manager at Samsung Service Business Europe & MENA, expressed enthusiasm about expanding their market presence and working with MMS to provide advertisers with targeted, impactful advertising solutions across over 60 million devices in the region. This partnership is set to foster deep, meaningful engagements with audiences through Samsung TV Plus, offering an optimal advertising experience with prominent visibility and audio engagement.
