Jumia, a leading e-commerce platform in Egypt, has announced a strategic partnership with Forsa, a subsidiary of Drive Financial, part of the Ghabbour Auto Group. This partnership aims to enhance customer experience by providing flexible payment options, making shopping more convenient and accessible for a wide range of products.
Under this agreement, Jumia customers can purchase electronics, home appliances, fashion, beauty products, groceries, and more, all while benefiting from Forsa’s installment payment service. This service allows customers to make purchases and pay in installments over time, providing a hassle-free shopping experience.
Abdellatif Olama, CEO of Jumia Egypt, highlighted that the partnership aligns with Jumia’s commitment to promoting financial inclusion and offering innovative payment solutions. “This step contributes to the digital economy and sustainable development in Egypt,” Olama said, adding that Jumia’s goal is to enhance the shopping experience by making it easier for customers to meet their needs through flexible payment options.
Ahmed Osama, Managing Director of Drive Financial, echoed this sentiment, expressing satisfaction with the collaboration. He stated, “This agreement is important as it reduces the financial burden on customers and their families, offering them a convenient shopping experience through Jumia.” Osama emphasized that the partnership underscores the company’s role in serving and developing the e-commerce sector, aiming to provide customers with flexible financing solutions that enhance their lifestyle.
