e& UAE has announced the opening of its second AI-powered autonomous store, EASE (e& Autonomous Store Experience), at Dubai Mall. Building on the success of its first AI-powered telecom store launched in 2023 at the Al Kifaf building, e& continues to lead retail innovation by offering a seamless, no-wait shopping experience.
Hatem Dowidar, Group CEO of e&, emphasized that EASE is more than just a store—it’s a look into the future of shopping, where the digital and physical worlds merge to create a frictionless, personalized shopping journey.
Revolutionizing Retail with AI
The new EASE store sets a high bar for customer experience, utilizing AI, machine learning, smart shelves, robotics, and trade-in machines. Customers can enjoy advanced features like FastPass and visitor line activation using biometrics or the e& UAE app. They can explore, pre-authorize payments, and purchase products such as mobile and fixed-line services, devices, and accessories, all with an easy self-checkout.
Masood M Sharif Mahmood, CEO of e& UAE, highlighted the transformative potential of AI in retail, stating that the EASE store represents the future of customer-centric retail, driven by AI insights.
Convenient Payment Options and Delivery
Supporting Apple Pay and Samsung Pay, the e& UAE app allows customers to complete purchases with ease. Customers can also use the self-assisted station (SAS) for product delivery to their preferred location.
Located on the second floor of Dubai Mall, the EASE store demonstrates the powerful fusion of AI technology with modern retail, providing an elevated shopping experience for all.
