The Saudi Pro League (SPL) has officially announced TikTok as its “Digital Partner” for the 2024-25 season, marking a significant step in enhancing the digital experience for football fans. As a global leader in short-form mobile video, TikTok will bring fans closer to the SPL through a dedicated “SPL Exclusive Hub,” offering access to exclusive content from the league’s clubs and partners.
This collaboration promises to set new standards in sports entertainment by leveraging TikTok’s dynamic platform and creative community. The partnership will offer behind-the-scenes footage, player interviews, and matchday experiences, allowing fans to immerse themselves in the Roshn Saudi League (RSL) like never before.
TikTok creators will also have unique opportunities to engage with the league, from attending training sessions to interacting with top players. This approach will foster innovative storytelling, resonating with a global audience and expanding the SPL’s reach.
With more than 2.5 million followers and over 44.2 million likes, the SPL’s presence on TikTok has already created a digital space for football enthusiasts to connect with the league. Now, with TikTok as a digital partner, SPL fans can anticipate even more content and engagement opportunities.
Omar Mugharbel, CEO of the Saudi Pro League, hailed the partnership as a “digital revolution,” emphasizing that TikTok’s platform will provide fans with a creative canvas to express their passion for football. He described the SPL Exclusive Hub as a new frontier in fan engagement, offering a global benchmark for football leagues.
Kinda Ibrahim, TikTok’s General Manager for Operations in the Middle East, Turkey, Africa, Pakistan, and South Asia, expressed excitement over the collaboration. She highlighted the deep-rooted passion for football in Saudi Arabia and noted that the partnership aligns with the SPL’s vision of becoming a top global football league. The #SaudiLeague hashtag campaign will further amplify the SPL’s digital footprint, combining sports with creativity to engage fans worldwide.
This partnership will go beyond traditional matchday experiences, offering a blend of sports and digital creativity that redefines how fans interact with football.
