PPRA has trained over 10,000 professionals in e-procurement as part of Digital Pakistan, launching a new diploma program with NUST. The initiative enhances transparency and efficiency in public procurement, supported by widespread use of the e-PADS system and thousands of registered suppliers.
TCS has partnered with Jazeera Airways to lead its digital transformation, upgrading its digital platforms and AI chatbot. The initiative aims to triple passenger capacity and boost digital revenue by 2029 while enhancing customer experience and operational excellence across Jazeera’s expanding global network.
Iraq is advancing digital transformation by partnering with Nokia to build infrastructure for government and industry innovation. The Central Bank of Iraq is developing a digital currency and aiming to eliminate paper transactions, reflecting a broad national push towards a digital government and AI integration.
Batelco and City Centre Bahrain have signed a strategic MoU to jointly develop initiatives enhancing customer experiences in connectivity, shopping, dining, and entertainment. The partnership will deliver tailored offers and value-added services aimed at improving accessibility and supporting Bahrain’s tourism growth, creating engaging experiences for local and tourist visitors alike.
Orange Jordan partners with IRIS Academy to develop young football talent through the Iker Casillas Challenge, emphasizing youth empowerment via sports and positivity. The initiative supports the company’s anti-cyberbullying campaign, promoting safe digital interactions under Orange Group’s “For Good Connections” program.
Dialog Axiata’s $100 million investment strengthens Sri Lanka’s digital infrastructure, accelerating 5G adoption and reinforcing its role as a catalyst for national connectivity and growth.
Mega Deals’ new app empowers shoppers with easy access to exclusive rewards and big prizes, enhancing the shopping and winning experience in Qatar.
Saudi Arabia demonstrates strides in AI-driven digital transformation and smart city projects at Expo 2025, reflecting Vision 2030’s technology ambitions.
MENA’s streaming sector is evolving through strategic international partnerships and regional content growth, with platforms like Shahid driving local narratives alongside global distribution.
Ooredoo Qatar’s collaboration with Hoppr introduces personalized TV advertising, leveraging first-party data and AI-driven insights to enhance customer engagement and monetization while ensuring privacy compliance.
