Dove and Outreach Nepal have introduced an innovative advertising campaign in Nepal, featuring Augmented Reality (AR) technology to enhance traditional print ads. This campaign allows consumers to experience interactive content about Dove Bar’s benefits directly from newspaper ads by scanning a QR code.
The Orange Maroc Foundation is set to equip 55 more schools with digital tools in rural Morocco, aiming to curb school dropouts. This expansion underlines the foundation’s commitment to enhancing education through digital access, supporting over 17,000 students and training 200 teachers.
Presight has been awarded a multi-million-dollar contract by Jordan’s MODEE to drive digital transformation in healthcare. Utilizing big data analytics and AI, the project aims to enhance healthcare outcomes, streamline operations, and expand access across Jordan, setting a benchmark for digital health advancements globally.
Educatly, an Egyptian startup, raised $2.5 million to expand its digital higher education platform across MENA. The platform, connecting students with global university programs, plans to reach seven million users by 2024, enhancing its technology to support more personalized education and career planning services.
CBI Governor Ali Al-Alaq announced that Iraq is set to surpass its neighbors in digital banking. With applications from over 70 banks for digital operations, Iraq embraces AI and big data to enhance financial services, expecting transaction volumes to reach $7 trillion by 2027.
PayTabs Egypt partners with Souhoola to expand its BNPL offerings, enhancing e-commerce payment options and competitiveness. This strategic alliance aims to meet consumer demands for convenience and support Egypt’s progression towards a cashless society.
SAP is leading digital transformation in Pakistan, fostering job creation through AI integration. The company supports various sectors with AI solutions, enhancing decision-making and operational efficiency. SAP’s commitment extends across public sectors and SMEs, aligning with Pakistan’s vision for a digitally integrated economy.
Bahrain has attained Tier 1 status in the 2024 Global Cybersecurity Index, reflecting its strong cybersecurity framework and global leadership in digital security. The achievement highlights Bahrain’s commitment to robust digital infrastructure and strategic cybersecurity initiatives aligned with Bahrain Economic Vision 2030.
Polymatech Electronics is set to establish a $16 million semiconductor facility in Bahrain, focusing on 5G and 6G components. This initiative marks a key part of Polymatech’s global expansion and aims to meet the rising global demand for advanced semiconductor technology.
Pakistan has earned a top position in the ITU Global Cybersecurity Index 2024, ranking among the elite Tier 1 countries. This designation underscores Pakistan’s role as a model nation in cybersecurity, reflecting its comprehensive measures across legal, technical, and organizational domains.
