Key Takeaways:
- Cisco will showcase its latest advancements in networking, security, and observability at Gitex Global 2024 from October 14 to 18.
- The theme for this year is ‘Making AI Work for You,’ highlighting AI-enriched solutions for visibility and insights across digital infrastructures.
- The region is set to experience significant economic gains from AI adoption, with potential contributions to the UAE’s GDP reaching up to 14% by 2030.
Dubai: Cisco is set to showcase its latest technologies in networking, security, and observability at Gitex Global 2024, running from October 14 to 18. This year’s theme, ‘Making AI Work for You,’ emphasizes Cisco’s AI-enriched solutions that provide organizations with enhanced visibility and insights across their entire digital footprint while integrating the power of the network with industry-leading security and observability.
The demand for AI in the region has surged recently, driven by government initiatives aimed at fostering robust AI ecosystems. According to a recent report by PwC, the Middle East is projected to generate economic benefits of up to $320 billion by 2030 through AI adoption. The report also forecasts that AI could contribute as much as 14% of the UAE’s GDP by 2030.
Findings from Cisco’s AI Readiness Index reveal that AI progress is underway in the UAE, with 95% of organizations either having an AI strategy in place or in development. However, only 7% have a fully developed infrastructure to manage AI workloads, and 75% of organizations are not yet equipped to detect and prevent adversarial attacks on AI models.
Abdelilah Nejjari, Managing Director for the Gulf and Levant Region at Cisco, stated, “Gitex is a key accelerator of innovation in the region. Our participation this year highlights our commitment to advancing the deployment of AI technologies across industries. As organizations in our region seek to integrate AI into their operations, we are prepared to support them with solutions that deliver critical outcomes and unlock new business growth opportunities and efficiencies.”
Cisco’s booth will display a comprehensive range of solutions focused on powering hybrid work, enhancing cybersecurity, improving digital experiences, and modernizing infrastructure. Additionally, Cisco will demonstrate how it is helping customers harness the power of AI and data through demonstrations of AI-empowered solutions across various sectors, including education, healthcare, financial services, retail, and manufacturing.
Cisco will showcase its innovations alongside partners such as Intel, Emircom, AWS, Alpha Data, Red Sift, Zak Solutions, Softserve, Ekahau, and Connect Professional Services.
Visitors can find Cisco in Hall 22 – Stand C20, while Splunk, a Cisco company, will be present in Hall 25 – Stand C10, highlighting its commitment to driving innovation with solutions that enhance digital resilience, strengthen cybersecurity, and advance observability.
