Key Takeaways:
- Miral Group and e& Enterprise have formed a partnership to develop a metaverse project for Yas Island, focusing on showcasing its leisure and entertainment offerings.
- The collaboration aims to create a detailed 3D map of Yas Island, enhancing virtual experiences for visitors and business partners.
- This initiative positions Yas Island as a leading destination for business events and reinforces Abu Dhabi’s reputation in the MICE sector.
Miral Group, the Abu Dhabi-based company specializing in leisure and entertainment destination creation, has announced a partnership with e& enterprise, the digital transformation company under E& Group, to develop a metaverse project for Yas Island.
The partnership aims to leverage metaverse technology to showcase commercial events and venues on Yas Island, highlighting its attractions, including theme parks and hotels. E& Enterprise is currently working on a detailed 3D map of Yas Island to launch this virtual experience, enabling visitors and business partners to explore the island’s destinations, events, and facilities before their visits.
Jonathan Brown, Chief Portfolio Officer of Miral Group, stated, “By leveraging e& enterprise’s expertise and our world-class facilities, we aim to showcase Yas Island’s unparalleled capabilities in hosting unforgettable and impactful business events. This strategic partnership aligns with our ongoing efforts to position Yas Island as a global destination for exceptional business event venues and facilities while reinforcing Abu Dhabi as a key MICE destination. The collaboration contributes to Abu Dhabi’s growing reputation as a leading hub for innovation, and we believe it will deliver exceptional and tangible results.”
Salvador Anglada, Chief Executive Officer at e& enterprise, expressed excitement about being Miral’s technology partner for the Yas Island Metaverse project. He stated, “This project underscores our position as a leading innovator in immersive experiences and demonstrates our commitment to pushing the boundaries of what’s possible with metaverse technology. Our ability to deliver next-generation tech solutions that drive real-world impact is at the core of our business. By bringing Yas Island to life in the metaverse, we are redefining the experience for business visitors and the technology landscape in the region.”
