Du, a leading telecom and digital services provider, has announced a partnership with Netcracker Technology to harness the transformative capabilities of the Netcracker GenAI Telco Solution. The partnership was officially inaugurated with an agreement during Gitex Global 2024, where du is showcasing the theme, “Global collaboration to forge the future AI economy.”
This collaboration marks a significant step towards achieving a truly digital customer experience. Du aims to lead the future of telecom services in the UAE by integrating Netcracker’s cutting-edge GenAI solution, enhancing customer interactions with personalized, consistent, and multilingual support.
Setting New Standards
Fahad Al Hassawi, CEO of du, stated, “Our partnership with Netcracker Technology underscores du’s commitment to adopting technologies that empower our employees and elevate our customers’ experiences. By leveraging Netcracker’s GenAI capabilities, we are setting a new standard for digital customer service in the telecommunications sector.”
Together, du and Netcracker Technology will revolutionize customer interactions, ushering in a new era of service that prioritizes personalization, accuracy, and inclusivity. Customers can anticipate significantly enhanced experiences characterized by tailored assistance to meet their specific needs through the integration of GenAI-driven technologies.
This initiative ensures that support for all self-care-related requests is consistently reliable and accurate, efficiently addressing customer needs. Moreover, the commitment to providing multilingual support highlights the partnership’s dedication to inclusivity, ensuring digitally assisted conversations are accessible to customers from diverse linguistic backgrounds.
Andrew Feinberg, Chairman and CEO of Netcracker, expressed enthusiasm for the collaboration, saying, “Netcracker is excited to enter into this strategic partnership with du, a company that clearly shares our vision for the transformative power of GenAI in the industry. Our commitment to this collaboration reflects our belief in the potential of digital technologies to create more meaningful and efficient customer interactions.”
