The digital commerce sector in Qatar is poised for substantial growth, with a Statista report estimating a transaction value of $7.29bn (QR26.73bn) by the end of 2024. The sector is expected to grow at a compound annual growth rate (CAGR) of 21.70%, reaching a projected total of $19.46bn by 2029. The number of users in the digital commerce market is forecast to increase by over 1.6 million during this period.
Experts highlight Qatar’s transformation into a prominent digital commerce market over the past decade, fueled by government initiatives, infrastructure projects, and the acceleration of digital marketing solutions. Industry leaders note the country’s active efforts to revolutionize online shopping dynamics and strengthen its business environment.
Despite the promising outlook, analysts point out challenges within Qatar’s digital commerce sector, including the regulatory environment, market saturation, and adapting to evolving technologies. However, researchers remain optimistic, stating that technological advancements, especially in artificial intelligence (AI), data analytics, and automation, will shape the future of marketing strategies and provide businesses with valuable tools to drive growth.
AI experts and officials have praised Qatar’s initiatives during the Web Summit Qatar and Qatar Economic Forum, emphasizing the potential for local businesses to leverage AI to enhance customer experiences and boost revenue. In comparison, China is expected to lead the global digital commerce market, with a projected transaction value of $3,245bn by the end of December 2024.
