Chalhoub Group, a leading luxury retailer in the Middle East, has entered into a significant partnership with SAP and Microsoft Azure to adopt RISE with SAP as part of its ambitious digital transformation initiative, “Transform Chalhoub.” This partnership marks a key milestone in the group’s commitment to modernizing its IT infrastructure, improving operational efficiency, and supporting its global expansion.
As part of the Transform Chalhoub initiative, Chalhoub Group will implement several solutions, including SAP S/4HANA, SAP’s next-generation enterprise resource planning (ERP) solution, and a suite of SAP retail and warehouse management applications. These technologies will enable the group to transition to a unified, cloud-based platform, providing real-time data, enhanced visibility, and embedded Business AI capabilities.
Dhouha Louati, Vice President of Transformation at Chalhoub Group, emphasized the significance of the partnership: “Partnering with SAP on Transform Chalhoub allows us to leverage powerful AI-infused solutions that will benefit our partners, customers, and employees. Our collaboration with SAP and Microsoft Azure combines industry expertise to build a scalable, integrated system that enhances retail and distribution functions.”
The new platform will streamline operations, automate tasks, and improve efficiency, enabling the group to deliver greater value to customers and partners across its extensive network. Louati further added that RISE with SAP is not just a technology upgrade but a transformation of the company’s approach to business, enhancing everything from inventory management to customer engagement.
Emile Seferian, Director of Sales for SAP UAE, expressed excitement about the partnership: “We are proud to partner with Chalhoub Group to enhance its digital transformation. By integrating finance, retail, and distribution functions, we will help the group strengthen customer experience, optimize supply chain management, and enable data-driven decision-making across its growing network.”
This deal builds upon the existing relationship between Chalhoub Group and SAP, with the group already utilizing SAP SuccessFactors for human resource management and talent development. The implementation of RISE with SAP will further cement Chalhoub Group’s commitment to business excellence and innovation.
This strategic collaboration between Chalhoub Group, SAP, and Microsoft Azure is poised to deliver solid business outcomes and accelerate Chalhoub’s journey toward becoming a digitally empowered organization across the Middle East.
