Rasasi Perfumes has entered the metaverse by launching an immersive experience that blends the ancient allure of oud with digital innovation. Through a virtual forest, users can explore Agarwood’s rich aroma using advanced scent simulation, redefining luxury fragrance experiences and appealing to digital-native audiences.
Viasat has successfully demonstrated direct-to-device (D2D) satellite connectivity in Saudi Arabia, showcasing the potential of satellite-enabled communication for everyday devices. The demonstration highlighted the feasibility of satellite-to-cell phone connectivity and the future possibilities of seamless mobile and satellite integration, furthering the development of global connectivity solutions.
The proposed merger between PTCL and Telenor Pakistan promises to advance the country’s telecom sector by driving infrastructure development, including 5G rollout. The merger aims to improve service quality, efficiency, and connectivity, particularly in rural areas, while fostering investment and enhancing Pakistan’s competitiveness in the regional market.
Yango Drive has unveiled key trends for 2024, highlighting growing demand for flexible daily rentals and long-term mobility solutions in the UAE. The platform caters to a wide range of users, offering everything from economy cars to luxury models, while its “no deposit” option enhances accessibility for both residents and tourists.
Sohar International has launched its fully digital E-Mandate Direct Debit solution, streamlining recurring payments for individuals and businesses. This initiative enhances efficiency, security, and convenience while promoting sustainability by reducing paper usage. The new service reflects the bank’s commitment to financial innovation and aligns with Oman’s digital transformation efforts.
Oman has risen to 50th place in the 2024 Network Readiness Index, climbing four positions. The country is recognized for its significant improvements in digital infrastructure, ranking first globally in mobile network coverage and making strides in government investment in emerging technologies, virtual social networks, and gender inclusivity in internet use.
Nepal’s Communication Minister, Prithvi Subba Gurung, announced plans to modernize state-owned media, ensuring wider access and relevance in the digital age. Radio Nepal and NTV will be made available to all Nepalis, with a focus on inclusivity. Restructuring of state media and the regulation of social media are also underway.
Blood Strike MENA has launched with full Arabic support, expanding to over 20 countries in the region. Published by Steller Gate Games, the game offers various modes, unique strikers, and exciting battle scenarios. The move follows NetEase’s strategy to tailor games for local markets, though no official comment has been made.
Morocco is set to legalize cryptocurrencies, reversing its 2017 ban, and exploring a Central Bank Digital Currency (CBDC), the e-dirham. This move supports financial inclusion and digital transformation, with the goal of enhancing public sector efficiency. The country aligns with global trends in blockchain technology and digital assets.
GE Vernova’s Kuwait Technology Center has signed MOUs with two leading Kuwaiti universities to foster digital skills and support Kuwait Vision 2035. The collaboration includes workshops, internships, guest lectures, and hands-on learning, aiming to bridge the gap between academia and industry, strengthening the country’s energy sector and workforce.
