Dubai, UAE – Rasasi Perfumes, a leading name in luxury oriental fragrances, has achieved a groundbreaking milestone by merging the timeless allure of Agarwood, commonly known as oud, with the innovative potential of the metaverse. In partnership with Gamitronics and powered by the PartyNite metaverse, Rasasi has introduced a unique virtual platform that transforms how luxury fragrances are experienced in the digital age. This initiative makes Rasasi the first brand in the region to bring oriental fragrances into the metaverse.
The unveiling took place at the Theatre of Digital Art (TODA) in Dubai, where Rasasi invited attendees to explore a bold reinterpretation of oud, blending the brand’s rich heritage in perfumery with cutting-edge digital technology. The immersive experience offers a multisensory journey that allows users to virtually explore the aromatic world of Agarwood within a dynamic virtual forest. Through the use of advanced scent simulation and interactive digital landscapes, Rasasi has created a space that merges physical and virtual sensations, offering a completely new way to experience oud.
Omeir Kalsekar, Business Head of Rasasi Perfumes, commented, “Oud has always symbolized spirituality, indulgence, and healing. Through the Agarwood Metaverse, we are creating a virtual realm where the legacy of oud transcends physical barriers, engaging audiences with a fusion of heritage and future technology.”
Apoorva Srivastava, Head of Marketing and Retail Operations at Rasasi Perfumes, added, “Bringing Agarwood into the metaverse is an exciting step forward, where tradition meets innovation. With this initiative, we are redefining how people experience luxury and celebrating a cultural icon in a way that resonates with a digital-native audience.”
Rasasi is responding to the growing demand for digital experiences among Millennials and Gen Z, who spend significant time in virtual environments and are driving metaverse commerce. The platform incorporates seamless omnichannel commerce, using Web3.0 and metaverse technologies to engage tech-savvy audiences and maintain Rasasi’s leadership in evolving markets.
Within Rasasi’s Agarwood Metaverse, users enter a stunning virtual forest steeped in the mystique of Agarwood. Towering Aquilaria trees exude the rare, earthy aroma of oud, with soft golden light filtering through the canopy and tranquil soundscapes filling the air. This immersive experience invites users to explore the timeless allure of oud in a new and innovative context.
The experience can be accessed via the PartyNite app or by visiting www.rasasiworld.com, where users can step into a world that combines the ancient heritage of oud with cutting-edge technology.
