Geidea, a leading provider of digital payment solutions in the Middle East, is set to launch its innovative SoftPos service in Egypt, following successful deployments in Saudi Arabia and the UAE. This expansion represents a key milestone in Geidea’s strategy to accelerate digital transformation across the region, providing merchants and consumers with a secure, advanced, and seamless payment experience.
Since its launch in Saudi Arabia, Geidea has revolutionized the payment landscape, becoming the first company in the Middle East and North Africa (MENA) region to introduce SoftPos technology. SoftPos enables merchants to accept payments via smartphones, removing the need for traditional point-of-sale (POS) devices. Meeting MPOC and CPOC standards, the solution allows businesses of all sizes to process secure, contactless payments directly from smartphones, significantly improving payment efficiency and accessibility.
Geidea’s SoftPos service gained rapid adoption in Saudi Arabia, building a network of thousands of merchants. The success of the service in Saudi Arabia and the UAE has set the stage for its launch in Egypt, where Geidea aims to provide merchants with advanced payment solutions to improve operations and offer consumers more convenient payment methods.
The SoftPos solution is part of Geidea’s broader strategy to deliver innovative payment technologies that address the evolving needs of modern businesses. The company prioritizes security, ensuring that all transactions comply with international standards for data protection and financial transaction safety. This commitment supports Geidea’s mission to offer a seamless, secure, and future-proof payment experience for both merchants and consumers.
As a market leader in Saudi Arabia, Geidea is poised for further growth in regional markets, particularly in Egypt and the UAE. The company’s solutions are helping to drive the digital economy by providing businesses with new ways to manage payments, while enhancing the consumer experience in an increasingly cashless world.
