Omantel achieved a significant milestone by winning two prestigious awards at the Effie MENA Awards 2024, held recently in Dubai. These awards recognized the company’s groundbreaking efforts in the fields of marketing and digital media, reinforcing Omantel’s position as a leader in delivering innovative digital solutions.
Omantel won the Gold Award in the Internet and Telecommunications category for its “WhatsApp Oman” campaign, as well as the Bronze Award for its “Maqroo” campaign. Both campaigns stood out for their creativity and effectiveness, capturing the attention of the jury and showcasing Omantel’s commitment to innovative marketing.
The “WhatsApp Oman” campaign aimed to improve communication with customers by sending daily morning messages featuring stunning landscapes from across Oman. Using artificial intelligence, Omantel efficiently categorized and personalized millions of messages, adding a unique touch to the customer experience.
The second award recognized the “Maqroo” initiative, a pioneering Arabic font developed by Omantel specifically designed to assist individuals with dyslexia. After extensive research and analysis of Arabic fonts, Omantel created this solution to improve reading and writing for people with dyslexia, positively impacting their quality of life.
Saba Said Al Busaidi, Senior Manager of Corporate Communications at Omantel, expressed pride in winning these prestigious awards, stating, “These accolades recognize our outstanding efforts in implementing innovative marketing campaigns that not only promote our services but also solidify our brand presence in the region.”
Kalpesh Patankar, Chief Creative Officer at Leo Burnett Middle East, Omantel’s creative agency, added, “We are honored to collaborate with Omantel on campaigns that go beyond traditional marketing to create a real impact. These accolades reflect the synergy between Omantel’s vision and our commitment to delivering compelling, culturally relevant storytelling.”
Omantel’s achievements extend beyond these awards. The company has won several other prestigious accolades, including multiple Dubai Lynx and MMA Smarties awards for excellence in various categories, such as social engagement, real-time marketing, and breakthrough PR campaigns. Omantel also received recognition for its “Maqroo” initiative at the D&AD Wood Pencil Award for Health & Wellbeing.
Through its innovative approach, Omantel has solidified its position as a leading telecommunications company in Oman and beyond. By integrating advanced technologies such as AI, cloud solutions, and cybersecurity, Omantel continues to provide state-of-the-art solutions across multiple sectors. The company remains committed to delivering exceptional experiences to its customers and driving innovation to support Oman Vision 2040.
