Realm, the British-Saudi technology company and leaders in digital community engagement, has officially launched its Saudi business with the opening of a new office in Riyadh’s Diplomatic Quarter (DQ). As Saudi Arabia undergoes transformation, Realm’s platform offers a new way for people to connect in spaces where they feel comfortable, aligning with the kingdom’s vision for dynamic, inclusive, and engaged communities.
With over 16 years of experience in the region, Realm is collaborating with iconic cities, sports organizations, and cultural hubs that are driving Saudi Arabia’s diversification efforts. The company is helping these entities enhance their existing ecosystems to create deeply connected communities.
Integrating Social Engagement
Realm’s platform integrates social engagement, shared experiences, and rewards into one digital space, enabling organizations to improve their community’s customer experience and maximize the potential of their physical environments. The team behind Realm brings extensive local insight and expertise, having operated in Saudi Arabia for more than a decade and a half.
One of Realm’s key offerings is Wolf Qanawat, an audio entertainment proposition with over four million users, predominantly from Saudi Arabia. By leveraging its deep understanding of community engagement, the Mena market, and cultural nuances, Realm aims to place community at the heart of innovative city, sports, and cultural strategies, delivering tailored app and website experiences.
Through its use of gamification and rewards, Realm helps drive user behavior to foster a strong sense of belonging, pride, and community ownership.
Community Psychology at the Core
Gary Knight, CEO of Realm, emphasized the company’s expertise in community psychology, stating: “We understand what motivates people to connect, engage, and form lasting relationships. By partnering with Realm, cities, sports entities, and cultural hubs can offer a platform where users earn rewards for everyday activities. The platform allows individuals to find like-minded groups, participate in shared cultural activities, and suggest ways to enhance local experiences. As users engage, they accumulate loyalty points that can be redeemed for rewards.”
Knight added, “Our goal is to partner with major city, sporting, and cultural destinations in Saudi Arabia to manage and operate their digital communities. We are committed to unlocking the potential of digital interaction and gamification, all while contributing to Saudi Arabia’s Vision 2030 and its focus on smart, sustainable growth. People must be at the core of these hubs, and our platform ensures every community has a true voice.”
Hiring and Upskilling Saudi Talent
In line with its growth in Saudi Arabia, Realm is actively hiring and upskilling local talent to support the kingdom’s future-ready workforce.
Knight concluded: “As Saudi Arabia attracts foreign business and tourism, the international community grows increasingly diverse, creating a demand for a seamless, connected experience. Realm’s platform unifies digital experiences across cities, sporting, and cultural hubs, driving interaction, collaboration, loyalty, and long-term prosperity for all.”
