Phygrid, a UAE-based company specializing in store digitalization, has announced a strategic partnership with VoiceComm, a leading distributor of mobile device accessories, and Microsoft. This collaboration aims to introduce innovative retail technology solutions to over 52,000 retail locations across the U.S., encapsulating the principle of ‘saving the day for customers, saving the sale for the retailer.’
As the retail industry shifts toward greater digitalization, in-store shopping is becoming increasingly interactive, with retailers integrating technologies like AI-powered endless aisles, mobile payments, virtual queuing, and personalized recommendations. Consumer demand for convenience, seamless online-offline experiences, and faster service is driving this transformation.
The UAE, known for its leadership in retail innovation, has pioneered digitalization through interactive kiosks, smart fitting rooms, and AI-driven customer service solutions. These advancements are setting global benchmarks for the future of shopping, with U.S. retailers looking to adopt similar technologies to stay competitive and meet the expectations of tech-savvy consumers.
Through this partnership, leveraging Phygrid’s global success and Microsoft’s Azure cloud technology, VoiceComm will offer U.S. retailers cutting-edge solutions that improve operational efficiency and boost ROI, including:
- Increased Revenue: AI-powered endless aisle technology to drive online sales from in-store.
- Enhanced Customer Experience: Virtual queuing and self-service solutions to reduce wait times.
- Operational Efficiency: Streamlined operations with digital staff management and smart store systems.
- Data-Driven Decision Making: Optimized store performance using deep behavior analytics.
Andreas Hassellöf, CEO of Phygrid, shared, “Our collaboration with Microsoft Azure has transformed retail operations worldwide, and we are excited to team up with VoiceComm to bring these solutions to the U.S. market. This partnership will offer U.S. retailers a seamless integration of online and offline experiences, redefining the future of retail.”
Although the primary focus is on the U.S. market, Phygrid is rapidly expanding its presence in the UAE, a regional leader in retail digitalization. Phygrid’s platform, already utilized by retailers across the Middle East, aligns with the UAE’s smart city vision, enhancing customer experiences with data-driven solutions.
Ryan Weiss, CEO of VoiceComm, stated, “After evaluating many vendors, we found that Phygrid aligns perfectly with our strategy. Their focus on optimizing the customer journey made them the clear choice for us, and it’s no surprise that Microsoft recommends Phygrid to its customers.”
Keith Mercier, Vice President of Retail & Consumer Goods Industries at Microsoft, commented, “The retail industry is undergoing unprecedented change, driven by an explosion of data. Our goal at Microsoft is to empower the retail industry by helping them unlock the value of this data through the Microsoft Cloud, creating tools and insights for success in a dynamic market.”
Retailers looking to leverage these transformative digitalization solutions should contact their VoiceComm or Microsoft representatives for a personalized assessment. For more information, visit phygrid.com.
