TikTok is launching its global STEM feed in Saudi Arabia as part of its ongoing efforts to diversify content and encourage young Saudis to explore careers in science, technology, engineering, and mathematics (STEM). The Kingdom becomes the first country in the MENA region to roll out this innovative feature, reinforcing its commitment to blending education with entertainment.
The new STEM feed is designed to offer the community high-quality, verified content in the fields of science, technology, engineering, and math. It aims to inspire the next generation of Saudi thinkers, innovators, and problem-solvers by promoting critical thinking, creativity, and lifelong learning. Through this initiative, young people in Saudi Arabia will have access to a wide variety of educational videos that spark curiosity and encourage greater engagement in STEM fields.
Kinda Ibrahim, Regional General Manager of Operations for TikTok Middle East, Turkey, Africa, Pakistan, Central and South Asia, commented, “The launch of the STEM feed in Saudi Arabia represents a major step forward in our mission to inspire and educate the next generation of innovators. By providing a platform dedicated to STEM content, we aim to spark curiosity, foster creativity, and empower young people to explore the endless possibilities within science, technology, engineering, and mathematics.”
This feature also supports TikTok’s broader content discovery and community-building goals, making it easier for users to access enriching and inspiring content. The feed will be regionally optimized in collaboration with local partners such as Majarra, a leading provider of high-quality Arabic content, ensuring the information is scientifically accurate and aligned with Saudi Arabia’s developmental goals. TikTok also plans to develop further partnerships with top educational platforms to expand the offerings of the STEM feed and enhance its impact on STEM education in the region.
Ammar Haykal, CEO of Majarra, shared, “We are thrilled to be a strategic partner in the launch of the new STEM feed on TikTok in Saudi Arabia. Partnering with platforms like TikTok enables us to engage youth and provide them with useful, credible, and high-quality Arabic content. This collaboration is a significant step toward empowering more people with knowledge, particularly in essential fields for the future of the region, like science, technology, engineering, and mathematics.”
A key factor in the STEM feed’s success will be the contributions from its vibrant creator community. A diverse array of creators, educators, and STEM enthusiasts will share content that promotes curiosity and hands-on learning. By featuring creators from Saudi Arabia and beyond, the STEM feed will serve as a dynamic platform for young people to explore STEM careers and ignite their passion for discovery.
Globally, STEM-related communities on TikTok have already proven to be a massive success, with nearly 10 million STEM-related videos shared globally over the last three years. From hands-on experiments to coding tutorials and engineering principles, TikTok continues to provide a platform for creators and the community to share their knowledge and inspire others.
