PwC’s report highlights the role of digital stadiums in Saudi Arabia’s sports sector transformation. By leveraging technologies like 5G and XR, Saudi Arabia aims to improve fan experiences and operational efficiencies, positioning itself as a global leader in sports. The digital stadium sector is projected to grow significantly by 2037.
TECNO has partnered with the University of Leeds and Dar Al-Hekma University to refine its Universal Tone technology, ensuring accurate and inclusive representation of Saudi skin tones in mobile imaging. The collaboration aims to enhance TECNO’s AI-powered technology, addressing diverse skin tones in Saudi Arabia and the broader Middle East.
The PTA and NDMA are partnering to improve emergency response in Pakistan, utilizing telecom infrastructure for automated services. Minister Shaza Fatima Khawaja emphasized collaboration in disaster risk reduction, climate resilience, and agricultural technology to address Pakistan’s vulnerabilities, while proposing the creation of a National Digital Commission for unified governance.
Jazz has been awarded the ‘Best Operator in a Growth Market’ at the World Communication Awards 2024 for its role in expanding digital access in Pakistan. The company’s efforts in digital transformation, mobile banking, and connectivity have significantly contributed to bridging the digital divide and fostering socio-economic growth.
Dhofar University in collaboration with Ooredoo and ZTE has launched the 5G Innovation Lab at its College of Engineering. The lab aims to promote education, research, and innovation in 5G technology and IoT, supporting the development of Oman’s digital future and aligning with Oman Vision 2040.
Oman has launched a virtual tour service, enabling global audiences to explore its iconic landscapes and modern infrastructure from home. The first phase highlights landmarks like Khor Rori, a UNESCO World Heritage site. The project aims to enhance Oman’s digital presence and promote the country’s cultural and natural beauty.
MNT-Halan, Egypt’s leading fintech company, has entered the UAE market with its innovative Halan Advance salary financing solution. This marks the company’s expansion across the region, bringing financial inclusion, cash flow management, and economic empowerment to underserved communities. MNT-Halan aims to reach 250,000 customers by 2025.
Ooredoo Kuwait has reviewed its 2024 achievements and set a forward-looking strategy for 2025, with a focus on artificial intelligence (AI) and digital transformation. The company plans to enhance technological infrastructure and customer service, contributing to Kuwait’s Vision 2025 and reinforcing its leadership in the regional telecommunications market.
Hassan Allam Construction and Thales have formed a strategic partnership to promote Thales’s Smart Digital Platform (SDP) in the MENA region. The collaboration aims to integrate advanced security technologies and provide innovative solutions for creating safer, smarter, and more sustainable communities across the region.
Etihad Etisalat (Mobily) has been named Best Wholesale Company in the Middle East for 2024 at the Telecom Review Leaders’ Summit in Dubai. This award recognizes Mobily’s strategic role in the region’s Wholesale and Carrier services, highlighting its commitment to advancing Saudi Arabia’s digital infrastructure and global leadership.
