Morocco is positioning itself as a leader in tourism innovation, with a clear goal of becoming Africa’s technology hub for tourism. Fatim-Zahra Ammor, the country’s Minister of Tourism, celebrated a landmark year in 2024, where Morocco welcomed 17.4 million tourists, a record-breaking achievement. This success follows strategic reforms in areas like social protection, healthcare, and industrial growth, which have enhanced the country’s appeal.
A key focus of Morocco’s vision is its ongoing digital transformation in tourism. As part of the 2023-2026 tourism roadmap, the government is fostering innovation through national startup competitions in areas like gaming, Moroccan gastronomy, rural tourism, and digital services.
The country has also introduced major initiatives to support tourism investment, such as the Mohammed VI Investment Fund and the Tourism Project Bank. Morocco’s commitment to sustainable tourism, along with technological advancements, is strengthening its position as a global leader in the sector. With a strong emphasis on innovation, sustainability, and investment, Morocco is paving the way for a dynamic tourism industry in Africa.
Key Points:
- Morocco welcomed 17.4 million tourists in 2024.
- The country is promoting digital transformation in tourism.
- National startup competitions focus on areas like gaming and rural tourism.
- Key initiatives to attract tourism investment, such as the Tourism Project Bank and investment guides.
