Zong 4G, Pakistan’s leading connectivity provider, has partnered with Waste Hero to conduct a series of activities focusing on waste management and eco-friendly practices. This collaboration emphasizes Zong 4G’s dedication to environmental sustainability through low-carbon and green initiatives.
The activities began with an interactive session at Excellence College, where 75 students learned about waste segregation and recycling, encouraging eco-conscious habits among the youth. This was followed by a workshop in Rawalpindi, in partnership with NICAT, where over 50 professionals and entrepreneurs explored innovative electronic waste management solutions.
Furthering this initiative, Zong held an awareness campaign at its headquarters, engaging employees in discussions and activities centered around e-waste disposal. The program culminated in a clean-up hike at Margalla Trail 5 in Islamabad, where volunteers collected 7kg of waste, emphasizing the importance of preserving natural spaces.
Andleeb Aslam, Zong 4G’s spokesperson, expressed, “Through these events, we’ve witnessed the power of collective action in driving sustainability. At Zong, we aim to do more than just connect people. We strive to connect them with a sense of purpose and responsibility toward our planet. Together, we can lead the way to a greener, healthier Pakistan.”
Zong 4G continues to integrate environmentally responsible practices into its operations, encouraging waste reduction, recycling, and conservation efforts to reduce its carbon footprint and inspire a culture of environmental responsibility.
