Dubai-based LOGIC, the parent company of multiple professional services firms, has acquired a majority stake in NEXEL, a consulting firm specializing in digital strategy, enterprise architecture, artificial intelligence, e-commerce, cloud, and data services. This acquisition bolsters LOGIC’s position as a key player in the consulting industry, particularly in the UAE and Saudi Arabian markets.
Founded ten years ago, NEXEL operates offices in Dubai, Riyadh, and Cairo, serving sectors such as energy, retail, and public services. The integration of NEXEL into the LOGIC group adds significant expertise to LOGIC’s consulting offerings, especially in digital capabilities, which have seen rising demand.
Amr Osman, Chairman of LOGIC, expressed excitement over the strategic fit between the two entities, emphasizing the operational synergies that will enhance brand positioning and accelerate sustainable growth. With NEXEL now part of the LOGIC group, alongside LOGIC Consulting, LOGIC Talent Solutions, LOGIC HR & Development, and iVolution, the company aims to become the partner of choice for businesses navigating technological changes.
Amir Sabry, founder of NEXEL, highlighted the potential for combining NEXEL’s AI and digital expertise with LOGIC’s regional reach to deliver unmatched value to clients, empowering them to lead transformative changes with scalable and lasting results.
Founded in 1998, LOGIC operates across multiple regions with offices in Cairo, Riyadh, Jeddah, Dubai, and Manama. Its consulting arm has recently been recognized as a leader in various domains.
