Lebanon, Iraq, Jordan, 17th February, 2025: Mindware, a leading value-added distributor (VAD) inthe Middle East and Africa, has announced a strategic partnership with VMware, a Broadcomcompany. This collaboration will see Mindware become an authorized distributor of VMware’sextensive portfolio, helping businesses in Lebanon, Iraq, and Jordan accelerate their digitaltransformation journeys.The partnership is designed to bring Broadcom’s cutting-edge VMware solutions including AppPlatform, Cloud Infrastructure, Networking Security and Software-Defined Edge to the Levant region,empowering regional enterprises with leading technology to enhance agility, scalability, and securityin their IT infrastructures.The partnership spans Lebanon, Iraq, and Jordan, responding to the growing demand for digitalsolutions across these markets. As businesses in the Levant increasingly seek to modernize their IToperations, the collaboration between Mindware and VMware will provide the necessary tools andexpertise to help organizations navigate the complexities of digital transformation.Toni Azzi, Vice President Mindware Qatar, Levant & Africa at Mindware comments: “The decision toform this partnership comes in response to the rising need for secure, scalable, and efficient ITsolutions in the region. Mindware, with its deep regional knowledge, established distributionchannels, and robust partner ecosystem, is well-positioned to drive VMware’s growth and adoptionacross the targeted markets. In turn, VMware enhances Mindware’s portfolio with its world-classtechnologies, offering solutions that empower businesses to build more agile, resilient, and future-ready infrastructures.”Mindware’s channel partners stand to benefit significantly from this collaboration. Mindware’spartners will be equipped with the resources, training, and technical support needed to deliverenhanced value to end customers. Furthermore, the partnership opens new revenue streams forMindware’s partners as they integrate VMware technologies into their existing offerings.VMware will provide Mindware with extensive support, including access to its technologies, technicaltraining, sales enablement, and marketing resources. Additionally, the company will assist with jointgo-to-market strategies, ensuring that Mindware’s partners are fully equipped to drive adoption andmaximize customer satisfaction across the region.Mindware will add value to VMware’s offerings by providing pre-sales and post-sales technicalsupport, partner enablement, and dedicated account management. Furthermore, Mindware willassist with implementation and consultancy services, ensuring VMware customers receive theguidance and support they need to successfully deploy and manage their digital transformationinitiatives.Mindware and VMware will collaborate on a range of joint activities aimed at building awareness andeducating the market on the vendor’s offerings. These initiatives include co-branded events,webinars, workshops, and strategic campaigns across Lebanon, Iraq, and Jordan. Additionally, thecompanies will conduct roadshows to foster growth and engagement within the partner ecosystem.
Broadcom’s VMware value proposition is centred on providing businesses with secure, reliable, andflexible IT infrastructure solutions that enable greater agility, scalability, and resilience. VMware’scloud and hybrid cloud technologies empower organizations to innovate and streamline operationsacross their digital environments. Globally, VMware holds a strong position in the virtualization andcloud infrastructure markets, known for its leadership in driving innovation. Regionally, VMware iswidely recognized as a trusted provider of enterprise IT solutions, including data centre technologiesand hybrid cloud infrastructures, reinforcing the reliability and strength of its solutions in the Levant.Mindware sees substantial potential for VMware in the Levant region due to the increasing focus oncloud adoption and IT modernization. VMware’s innovative solutions are perfectly aligned with thesegrowing market demands, making it an ideal partner for businesses looking to enhance their digitalcapabilities and achieve long-term success.Mindware will leverage its extensive partner ecosystem, regional expertise, and in-country presenceto help VMware successfully penetrate the Levant market and expand the vendor’s regional marketshare. Mindware’s strategy includes targeted channel training, strategic marketing campaigns, andpersonalized account management, ensuring that Broadcom’s VMware solutions are effectivelypositioned and adopted across a variety of business sectors.“We are excited about our strategic partnership with Mindware, a recognized leader in the region’stechnology distribution landscape. This collaboration marks an important step in expandingBroadcom’s VMware presence across Lebanon, Iraq, and Jordan, where businesses are rapidlyadopting digital transformation strategies. Through Mindware, we can provide enterprises in thesekey markets with access to VMware’s innovative solutions, helping them modernize their ITinfrastructures and enhance operational agility. We look forward to working together to empower ourcustomers and drive innovation across the Levant region,” concludes Michael Wilson, SeniorChannel Manager, Emerging Distribution at VMware.-Ends-About MindwareMindware, a leading IT distributor in the Middle East and Africa (MEA) region, takes pride in offeringtop-quality global brands to over 6,000 partners with legal entities in 14 countries. With a rich historydating back to 1991 and headquartered in Dubai, UAE, Mindware’s unwavering commitment spansover three decades, empowering businesses with cutting-edge IT solutions, AI technologies, andfostering digital transformation. Mindware’s comprehensive offering encompasses a selection ofleading brands in infrastructure, networking, security, storage, and artificial intelligence solutions. Aspart of its Value-Added Distribution (VAD) methodology, Mindware goes the extra mile to providesupplementary value-added services to its reselling partners including pre-sales consultancy,implementation services, local technical support, AI enablement, marketing enablement tools, andmultiple channel-enabling programs. Supported by strategically positioned logistic centres in keylocations, Mindware ensures seamless distribution across all channels, efficiently catering to theneeds of its esteemed partners and customers in both traditional IT and emerging AI landscapes.www.mindware.net | www.mindwarecloud.com | https://store.mindware.net
Mindware and VMware, a Broadcom Company, Forge StrategicPartnership to Drive Digital Transformation in Lebanon, Iraq, andJordan
