Mindware has announced a strategic partnership with VMware, a Broadcom company, to become an authorized distributor of VMware’s comprehensive product portfolio. This partnership aims to assist businesses in Lebanon, Iraq, and Jordan in fast-tracking their digital transformation journeys by offering cutting-edge VMware solutions such as App Platform, Cloud Infrastructure, Networking Security, and Software-Defined Edge.
The collaboration is designed to empower enterprises in the Levant with the latest technology, enhancing their IT infrastructures with greater agility, scalability, and security. As demand for digital solutions grows across these markets, the partnership between Mindware and VMware will provide essential tools and expertise to guide businesses through the complexities of IT modernization.
Toni Azzi, Vice President of Mindware Qatar, Levant & Africa, shared, “This partnership responds to the growing need for secure, scalable, and efficient IT solutions in the region. Mindware’s deep regional knowledge, established distribution channels, and robust partner ecosystem position us perfectly to drive VMware’s growth and adoption in Lebanon, Iraq, and Jordan. In turn, VMware’s world-class technologies will allow Mindware to offer cutting-edge solutions that help businesses build more agile, resilient, and future-ready infrastructures.”
Mindware’s channel partners stand to gain significantly from this collaboration. They will be provided with the necessary resources, training, and technical support to enhance value for their end customers. The partnership also opens up new revenue streams as Mindware’s partners integrate VMware technologies into their existing offerings.
VMware will extend comprehensive support to Mindware, including access to its technologies, technical training, sales enablement, and marketing resources. Joint go-to-market strategies will be a key component, ensuring that Mindware’s partners are fully equipped to drive adoption and maximize customer satisfaction across the region.
In addition to pre-sales and post-sales technical support, Mindware will provide partner enablement and dedicated account management, assisting with implementation and consultancy services. These efforts will ensure that customers can successfully deploy and manage their digital transformation initiatives with the support they need.
Mindware and VMware will also engage in a series of joint activities to raise awareness and educate the market on VMware’s offerings. These include co-branded events, webinars, workshops, and strategic campaigns across Lebanon, Iraq, and Jordan, as well as roadshows aimed at fostering growth and engagement within the partner ecosystem.
Broadcom’s VMware solutions are designed to offer businesses secure, reliable, and flexible IT infrastructure, enabling greater agility, scalability, and resilience. VMware’s cloud and hybrid cloud technologies are empowering organizations to innovate and streamline operations across digital environments. As a leader in virtualization and cloud infrastructure, VMware is recognized globally for its innovation and reliability, with a strong regional presence in the Levant.
With the rising adoption of cloud technologies and IT modernization, Mindware sees significant potential for VMware in the region. The partnership is well-timed to meet the increasing demand for cloud adoption and IT modernization in the Levant, positioning VMware as an ideal partner for businesses seeking to enhance their digital capabilities.
Mindware will leverage its regional expertise, partner ecosystem, and in-country presence to help VMware strengthen its market position in Lebanon, Iraq, and Jordan. This strategy includes targeted training, strategic marketing campaigns, and personalized account management to ensure the effective adoption of VMware’s solutions across various business sectors.
Michael Wilson, Senior Channel Manager, Emerging Distribution at VMware, added, “We are excited about our strategic partnership with Mindware, a recognized leader in the region’s technology distribution landscape. This collaboration represents an important step in expanding Broadcom’s VMware presence in Lebanon, Iraq, and Jordan, where businesses are rapidly adopting digital transformation strategies. Through Mindware, we can provide enterprises in these key markets with access to VMware’s innovative solutions, helping them modernize their IT infrastructures and enhance operational agility.”
