Ooredoo has officially announced Asma Al Thani as its new Brand Ambassador, furthering the company’s commitment to connecting communities through inspirational stories. The announcement took place during a press conference at Ooredoo’s headquarters, attended by Sheikh Ali Bin Jabor Bin Mohammad Al Thani, CEO of Ooredoo Qatar, along with media and industry leaders.
Asma Al Thani, a trailblazer in global exploration, is on a groundbreaking mission to become the first Arab to achieve the Explorers Grand Slam and summit all 14 of the world’s 8,000-meter peaks. Her ambitious ‘Beyond Boundaries’ journey resonates with Ooredoo’s own vision of pushing limits, embracing challenges, and uniting people across the globe.
In her role as Brand Ambassador, Asma will partner with Ooredoo to engage audiences through various storytelling initiatives, digital activations, and community-driven programs. Her journey will be featured on Ooredoo’s platforms, offering followers exclusive behind-the-scenes insights into her expeditions, training, and the mindset needed to accomplish extraordinary feats of endurance.
Sheikh Ali Bin Jabor Bin Mohammad Al Thani, CEO of Ooredoo Qatar, praised Asma’s remarkable journey, saying, “At Ooredoo, we proudly support ambition, resilience, and leadership in our community. Asma’s accomplishments are a true testament to perseverance, and her success will inspire generations to come. We are honored to support her and women worldwide in reaching new heights.”
Asma Al Thani expressed her excitement about the partnership, stating, “Beyond Boundaries is about proving that no dream is too big when you have the courage to chase it. Ooredoo has always been a brand that pushes boundaries, and I’m excited to work with them to inspire the next generation to embrace challenges and realize their full potential.”
Sabah Rabiah Al-Kuwari, Senior Director of Marketing Communications at Ooredoo Qatar, emphasized the importance of Asma’s journey as an example of ambition and perseverance. “Through this partnership, we aim to fuel the spirit of ambition and empowerment—values that reflect both Asma’s expedition and Ooredoo’s mission to improve lives.”
