Zain Kuwait has entered into a strategic partnership with Huawei to implement a Business Support System (BSS) digital transformation project. This milestone represents a crucial step in the company’s journey towards enhancing its technological infrastructure with state-of-the-art solutions that will significantly improve operational efficiency and drive the growth of innovative services to enrich customer experiences.
The project was officially launched at Zain’s headquarters in Shuwaikh, with key figures in attendance, including Nawaf Al-Gharabally, CEO of Zain Kuwait; Steven Yi, President of Huawei Regional Joint Chiefs of Staff; and Phillip Gan, President of Huawei Middle East and Central Asia. The collaboration positions Zain as the first operator in Kuwait to undertake a BSS digital upgrade, marking an important achievement in Zain’s ‘4WARD-Progress with Purpose’ strategy, which aims to cement the company’s leadership in Kuwait’s digital transformation.
The new-generation BSS system will enable personalized marketing, intelligent recommendations, and a seamless, omni-channel user experience, all aimed at boosting customer satisfaction. The system will also speed up the launch of new services, reduce response times to market changes, and optimize overall business performance. Additionally, the integration of automation and digitization solutions will streamline business operations, particularly benefiting both consumer and enterprise sectors, and helping to drive the growth of SME customers. The system’s advanced operations will also lower maintenance costs and ensure service continuity through real-time monitoring and intelligent management.
Zain Kuwait’s CEO, Nawaf Al-Gharabally, emphasized the company’s commitment to building smarter, more agile digital networks. “This transformation project, in partnership with Huawei, marks a significant step forward in Zain’s evolution into a technology-driven innovator. It opens up a world of opportunities to improve operational efficiency, accelerate service growth, simplify processes, and provide more dynamic customer experiences.”
Steven Yi, President of Huawei Regional Joint Chiefs of Staff, highlighted Zain’s role as a pioneer in the 5G era and its ongoing journey toward deeper digital transformation. “Zain has always been at the forefront of innovation, and this BSS project will continue to support service agility, customer experience enhancement, and B2B service expansion. Huawei is honored to remain a long-term strategic partner of Zain, and we are committed to ensuring the successful delivery of this BSS project, helping Zain accelerate its transformation into a leading tech company.”
