Quantum, a Riyadh-based ad tech firm, has raised $7 million in a pre-series-A funding round to expand its technology and operations. The investment will help the company refine its platform, increase its market presence, and explore new international opportunities. The funding round was led by HearstLab, marking its first-ever investment in the Middle East.
Founded in 2020 by Omar Malaikah and Sara Bin Ladin, Quantum connects advertisers directly with publishers, bypassing inefficiencies and middlemen in the advertising space. The company’s platform enables smarter ad buying and better monetization for publishers, with a strong focus on data analytics to maximize return on investment (ROI). Quantum’s platform has already gained significant traction, working with high-profile clients such as Procter & Gamble, Unilever, Nestle, Goody, and Almarai.
With the new funding, Quantum plans to scale operations, enhance its platform’s capabilities, and expand into the Gulf Cooperation Council (GCC) region and Southeast Asia. The company is also focused on growing its client base, driving revenue, and increasing its workforce, both locally and internationally.
Quantum’s data-driven approach to advertising has proven successful, helping clients achieve significant ROI, with one retail client increasing their ROI by 40%. The company is now poised for further growth, with ambitious plans to become a global leader in the ad tech space within the next 3 to 5 years.
